Amazon pioneered a bold strategy years ago: they sold their Kindle devices at cost because they knew the real profit came later—when customers bought Kindle e-books.

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So, we’re about to try something similar with our family-friendly merchandise—giving you access to premium apparel at our cost because we know the real magic happens when you fall in love with our BBQ.

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💰 Get it at OUR cost.
We’re not here to make a dime off of our merch—we’re here to build a community. If you’re rocking our gear, you’re helping us spread the love of damn good BBQ, and that’s worth more than a markup.